I'm Vipul Shukla — a performance-driven editor with 3.5+ years of agency experience, cutting short-form ads, Video Sales Letters and motion-graphics packages for campaigns where the numbers actually matter. I also produce AI videos — UGC, mini movies, music videos and cartoons.
Pick a format below, or just watch the reel scroll by. Tap any clip to play it. Sound on — the pacing is the point.
Primary focus
Reels, Shorts and TikToks built around the hook — the format I specialise in.
Long-form
End-to-end VSLs for offers that need to convert, not just play.
After Effects
Graphics designed to make a claim land, not to decorate the frame.
Conversation
Multi-speaker editing, packaged for every platform it ships to.
AI production
Full AI-generated videos, from concept and script to voice and final edit — with a real editor's eye on pacing and polish.
Every role has been in-house at an agency or performance team — which is why I think about campaigns, not just timelines.
Video Editor
Editing long-form Video Sales Letters end-to-end for a US agency serving local home-service businesses — scripting the cut, structuring hooks and holding retention across full-length sales videos. Also designing motion-graphics packages in After Effects and cutting Reels, Shorts and Meta ad creatives from the same footage for live paid campaigns.
Associate Video Editor
Produced video ads for Meta and YouTube that supported client lead-acquisition targets, working alongside performance marketers to read campaign data and re-cut hooks, pacing and CTAs for better retention.
Associate Video Editor
Edited promotional videos and motion graphics for major e-commerce platforms including Amazon and Flipkart, owning post-production end to end — cuts, colour correction and sound design.
Junior Video Editor
Edited long-form and short-form content for coaches and consultants, translating complex ideas into clear visual stories and repurposing long videos into Shorts and Reels.
Marketing agencies rarely hand over campaign data to the editor — so instead of a stats slide, here's what the people I've worked with actually say.
Vipul turned our raw footage into ad creative that actually performed. He gets hooks and pacing instinctively — we never had to explain retention to him, he just knew. Every batch came back fast and on-brand.
What stood out was how quickly he iterated. Send him one reference video and he nails the tone on the first cut. Some of the best ROAS we've seen on paid creative came from edits he worked on.
Vipul doesn't just execute, he thinks like a marketer. He'll flag a weak hook before you even ask. Reliable, fast, and the quality never drops even when the volume goes up.
Most of my work lives where money is on the line: paid campaigns, sales videos, lead-generation creatives. That has shaped how I edit. I care about the hook, the pacing, and the exact moment a viewer decides to keep watching — because I've sat with performance marketers, read the campaign data, and re-cut hooks and CTAs until the numbers moved.
I work directly with marketing teams and iterate fast on feedback. Give me raw footage and one or two references and you'll have a first cut to react to, not a week of silence.
I'm also fluent in an AI-assisted post workflow — voiceover and dubbing, auto-captioning, upscaling, background removal, automated motion-graphics builds. In practice that means faster turnarounds and more creative variations, without the quality dropping.
Beyond assisting edits, I produce AI videos end to end — AI UGC, mini movies, music videos and cartoons — using Hugging Face, ElevenLabs, Claude and other leading AI tools, then finishing them with a proper editor's polish.
Short-form edits usually land within 24 hours. Long-form and VSLs take 48–72 hours depending on length and how much motion graphics is involved. Rush work is possible — tell me the deadline upfront.
Two rounds included on every project. In practice I'd rather get it right than get it done, so I don't nickel-and-dime small tweaks.
I edit — but I structure heavily at the cut, reordering and rebuilding hooks so the video holds attention. Have a script? I'll cut to it. Have raw talking-head footage and no structure? I'll build the structure.
Raw footage in a shared folder, your brand assets and fonts if you have them, and one or two reference videos showing the style you want. That's enough for a first cut.
Yes. Holding one consistent look, palette and typography across every deliverable is a core part of how I work with agencies.
Yes, and most of my work is exactly that — ongoing monthly volume for agencies and creators. Per-project is fine too.
Yes — AI UGC, AI mini movies, AI music videos and AI cartoon videos. I use Hugging Face, ElevenLabs, Claude and other top AI tools for production, then edit and polish everything so it looks intentional, not generic.
9:16 for Reels, Shorts and TikTok, 1:1 and 4:5 for in-feed, 16:9 for YouTube, VSLs and podcasts — every ratio you need, from the same edit.
Message me on WhatsApp with what you're working on. I'll tell you honestly whether I'm the right editor for it — and what I'd do differently.
Tell me about the offer and the footage. If I'm not the right editor for it, I'll say so — and point you at what would work better.
Delhi, India (IST) · Working across US, UK and AU time zones